Education and Consulting Projects

TELUS Technology Accelerator

A joint initiative between TELUS and Calgary Technologies Inc. to nurture selected Calgary-based startups in an intense 4 month program.

  • 3 participating startups
  • 300% growth in revenue for participating companies
  • 1 merger/exit

Startup Primer

Startup Primer

An introductory program for idea-phase founders that condenses topics of business model design, intellectual property strategy, fundraising and more into a single evening workshop.

  • 63 attendees
  • 97% recommend to others
  • 8.49/10 overall customer satisfaction rating



An applied course for founders on how to interview customers and use their feedback in product design.

  • 80+ startups
  • 200+ customers interviewed


This program instructs founders on how to build and validate a Minimum Viable Product with customers as quickly and inexpensively as possible.

  • 50+ startups
  • 350+ product validations

Validate helped me to see the strengths and weaknesses in my product and plan, and the confidence to address both.”

“The guidance and direction received by John is invaluable. We have applied their comments and suggestions to help move [our business] further along. We were able to validate various components of [our business] through customer discovery. This program has opened the doors for growth of [our business]. Thank you!”

“The Validate program is the best way to be held accountable and be pushed to take the first steps in validating your business before investing a huge amount of time and money. Highly recommended to new entrepreneurs in pre-revenue stage!”

The Inc. logo

The Inc. Startup Incubator

The startup incubator service within Innovate Calgary. A combination of business advisory, startup education, networking with industry and government, and physical co-work space.

  • 299+ consulting hours performed
  • 52+ startup clients advised

Technology Projects

Smart Glasses for Labs

Software to integrate smart glasses from Google and Vuzix with third-party enterprise video conferencing system. The new technology enabled remote drilling team across the world to communicate with expert geologists at Shell’s research facilities in real-time to perform deep analysis of rock types and formations.

Mobile Inventory

A custom mobile app that allows lubricant plant supervisors to access inventory, shipment, and customer delivery data on a mobile device. Using the app, supervisors spent 25% more time on the shop floor engaging workers and ensuring a safe, productive environment.

Mobile Production Intelligence

Deployed CoreSight (now known as PI Vision), a mobile app created by of OSISoft, that allows mobile devices to access production data housed in PI, OSISoft’s production intelligence platform.

Mobile Permit to Work

A custom mobile app for site workers to interact with work permits, which reduced labour costs at one gas plant by over $1.5m/year while increasing work permit compliance and site safety.

Environmental Data Management for Oil Sands

First-in-the-world custom integration between EQuIS (environmental data capture, analysis, and reporting software from EarthSoft) and GeoCortex (Latitude Geographics) allowing environmental teams at Shell’s former Athabasca Oil Sands Project site to better interact with water and soil quality data. By overlaying water and soil quality data overtop a 2-dimensional map of the site, environmental technicians could forecast contamination changes. Deployed and integrated the EQuIS environmental data management software, with the GeoCortex mapping software, allowing environmental teams at to better forecast impact of mine operations.

Virtual Fence Radio Upgrade

Due to the large and ever-changing footprint of Shell’s Athabasca Oil Sands Project, site security could not be accomplished using a traditional, physical fence (e.g. chain link). Instead, a *virtual fence* using a series of 24 free-standing mobile towers, each supporting a motion-activated video camera, were erected. When activated, such as by wildlife or an unauthorized person, the system will alert site security personnel. The project replaced the cellular modems with point-to-point radios on all 24 mobile towers, which significantly improved the quality of video images and eliminated cellular data costs.

Jackpine Mine Bus Scanners

Installed badge scanners at new bus pickup and drop-off location at Jackpine oil sand mine, improving physical site security by enclosing an area where workers could enter or leave the site without scanning their access card.

Bird Avert System Upgrade

Upgraded hardware and deployed additional radar and hazing stations deployed on the tailing ponds at the Jackpine oil sands mine, improving system reliability and performance through improved pond coverage. Reduced the number of bird landings on the pond by 10%.

Health, Safety, and Environment Improvement Program for Oil Sands

Reporting to the VP of Health, Safety, Security and Environment (HSSE) for Shell’s Heavy Oil business, led a two-year $2.0m program of 8 projects to improve safety, security, and environmental compliance at the Athabasca Oil Sands Project.

Loading System for Molten Sulphur

Deployed the Terminal Management System from Toptech Systems for loading rail cars with molten sulphur at the Scotford Upgrader and generating associated bills of lading which retired a >10 year old legacy Access database-powered system.

Heavy Mine Equipment Reliability Improvement

Analyze data from heavy mine equipment in real-time to identify leading indicators of equipment failure and alert operators when conditions occur. Mine was able to predict when equipment would breakdown and schedule maintenance reducing unplanned equipment downtime.

Car Wash Business Compliance Improvement

Upgraded hardware controllers at over 300 retail car washes across Canada, improving compliance and reducing fraud by over $50k per year.

National Food Store Settlement System Upgrade

Developed custom software to settle more than $1.0m end-of-day food store sales at nearly 1000 Shell fuel stations, and retired a legacy system, improving business reliability and reducing IT operations cost.

Fuel Pricing System Disaster Recovery System

Deployed and tested new disaster recovery systems to serve 800+ Shell-owned and 300+ dealer-owned retail fuel stations, ensuring that the retail business will remain operational and competitive in the event of a critical failure of the primary pricing systems.

Dealer Pricing System Upgrade

Simplified the system architecture and infrastructure of the pricing system serving over 300 dealer-owned retail fuel stations, reducing annual cost to operate the system.

National Fuel Pricing System

Deployed a new national fuel pricing system to over 600 company-owned Shell retail fuel stations in Canada, resulting in becoming significantly more reactive to competitor price changes.

Strategic Partnerships Formed