All Marketers are Liars by Seth Godin

Cover of All Marketers are Liars by Seth Godin

A useful book for those of us without a marketing background. Godin discusses how the best marketers are the best storytellers. He explains the key to a successful marketing campaign is to craft a compelling story that hooks the target customer. Furthermore, he explains that all consumers have a 'worldview' - their personal perspective on … Continue reading All Marketers are Liars by Seth Godin

Start with Why by Simon Sinek

Cover of Start with Why by Simon Sinek

"People don't buy what you do; they buy why you do it." -Simon Sinek The most inspirational and innovative companies in the world discovered their customers do not buy their products because of specifications or features. Instead, customers buy their products because they believe in the values of the company. Sinek articulates his point in … Continue reading Start with Why by Simon Sinek

Rejection Proof by Jia Jiang

Cover page of Rejection Proof

Rejection sucks. But like all skills, one can improve their resiliency by practicing getting rejected. Through Jiang's process of going through 100 days of rejection, he developed a new approach to making requests that make rejection less painful and make gaining acceptance more likely. Ask "Why?" When rejected, by sure to ask "why" to understand … Continue reading Rejection Proof by Jia Jiang

Crossing the Chasm by Starting with Why

Covers of Starting with Why by Simon Sinek and Crossing the Chasm by Geoffrey Moore

In the last 30 years, technological advances gave birth to a variety of consumer products that boasted they would change the world. The Segway was going to revolutionize pedestrian transportation. Blackberries and Palm Pilots were the ultimate portable communication tool, allowing people to stay  connected via telephone, text message, and email no matter where they … Continue reading Crossing the Chasm by Starting with Why

Paying Startup Employees: Hourly vs Salary

Wad of US $100 bills with text 'Paying Startup Employees: Hourly vs Salary'

Sooner or later, a startup must to begin hiring employees. First-time founders, or those without previous management or small business experience, may find this challenging. After all, where does one learn hiring strategies or how to build a employment package? Before hiring, founders must develop employment policies, such as vacation and benefits, and of course, cash compensation. Founders have two choices with respect to paying their employees; either an annual fixed salary or an hourly rate. Each option has advantages and disadvantages that founders must analyze before making a decision.

Why and How to Calculate a Realistic Market Size

Multicoloured segmented pyramid on black background

Calculating the size of a startup’s market is not a simple exercise. Its a delicate mixture of art and science with a little bit of pure guess work. It is even more difficult to be accurate when the product may pivot many times in a short period of time to serve a different segment of the market than originally conceived. However, a value for potential market size that is calculated based on validated assumptions and accurate references is something all startups should know.

How to Score 100 on Google PageSpeed with Jekyll and Github Pages

Mac keyboard with Jekyll and Github logos overlaid

Since at least 2010, how fast a webpage loads in a users web browser affects how high it ranks on Google search result pages. Pages that load faster will outrank pages that load slower, assuming both pages score the same on other factors, such as relevancy and authority. Although Google admits that loading speed is less significant in determining ranking than other factors, web masters should optimize speed as much as possible both for search engine ranking but for creating an ideal user experience.

Welcome to RainforestAB

Last week, I attended a talk from Jim Gibson about RainforestAB. Jim is a serial-entrepreneur, boasting a track record of “6 companies, 4 successful, 2 unsuccessful”. 66{619282be51f5e06c917124ae41f415ac9390bcfff58b1e631114068f34aec381} rate – not bad. Jim is currently serving as the the de facto leader/voice of RainforestAB, a movement working to improve the culture of innovation in Alberta. During his presentation, Jim shared the history of RainforestAB, and how interested people can get involved.

What is the HTML tag?

I have written a fair amount of HTML code in my day. Often times, this was quick and ugly, which served the purpose of a simple test or last minute school assignment. I usually did not follow best practices or defined standards. One standard that I have recently been encountering when viewing sample HTML code from experts on the web, yet have never fully understood, was the <!doctype> tag.

How to Enable LinkedIn company pages in WordPress Jetpack plugin

The Jetpack plugin is installed by default in virtually all WordPress deployments. The plugin, developed by Automattic, provides some extremely useful functions that most bloggers and WordPress site owners want to add to their website. By combining these common functionalities into a single plugin, Automattic saves site owners time by no longer having to scour the internet for compatible, reliable plugins that provide basic functions.