All Marketers are Liars by Seth Godin

Cover of All Marketers are Liars by Seth Godin

A useful book for those of us without a marketing background. Godin discusses how the best marketers are the best storytellers. He explains the key to a successful marketing campaign is to craft a compelling story that hooks the target customer. Furthermore, he explains that all consumers have a 'worldview' - their personal perspective on … Continue reading All Marketers are Liars by Seth Godin

Start with Why by Simon Sinek

Cover of Start with Why by Simon Sinek

"People don't buy what you do; they buy why you do it." -Simon Sinek The most inspirational and innovative companies in the world discovered their customers do not buy their products because of specifications or features. Instead, customers buy their products because they believe in the values of the company. Sinek articulates his point in … Continue reading Start with Why by Simon Sinek

Rejection Proof by Jia Jiang

Cover page of Rejection Proof

Rejection sucks. But like all skills, one can improve their resiliency by practicing getting rejected. Through Jiang's process of going through 100 days of rejection, he developed a new approach to making requests that make rejection less painful and make gaining acceptance more likely. Ask "Why?" When rejected, by sure to ask "why" to understand … Continue reading Rejection Proof by Jia Jiang